For brands

Pay only for achieved results.

No upfront fees. No return-free spend. No paying for promises. You fund cashback only when a real purchase happens. That's the whole model.

Become a brand partner

€0

Setup cost

100%

Performance-based

50+

Active brands

Key advantages

Advantages of AmicaPay's loyalty programme for brands

Convenient and fully automated process

No system integrations or additional technical costs are required on your part.

Powerful tool for growing your customer base

Attract new customers and retain existing ones by boosting their loyalty.

Brand-focused loyalty

Our loyalty programme creates a sense of loyalty at the brand level, not just the product level.

Performance-based payment model

Costs arise only when revenue is generated - when a customer actually shops and pays with their bank card at your locations.

Cost-effective solution

You receive a high return on investment.

Effective and powerful marketing channel

We provide direct communication with end users about our partners' participation in the programme and their offers.

For merchants

For merchants and partner network

For merchants, AmicaPay is an additional marketing tool that turns every card payment into a reason to give part of the amount back to the customer - and so to encourage them to return. No risk and no upfront investment required - you pay only for real results.

Brand visibility

Cashback is paid out as real money to the card, and the customer clearly sees who gave them that reward - your brand, displayed in their banking app or digital wallet.

+EUR 25.00

cashback

SWIPE.BG

New audiences

By joining the cashback programmes of bank and fintech partners, you gain access to new audiences who are actively looking for merchants in the network so they can earn cashback on their everyday purchases.

Full control

You set the campaign parameters - cashback percentage, duration, participating locations - while our team supports you with planning, communication, and results analysis.

No integration needed

We work with your existing POS and online payment infrastructure, with no additional steps required from till staff or customers.

Quick launch

In just a few steps - agreeing a campaign, connecting your locations to AmicaPay, and launching communication to cardholders - you can make cashback a permanent part of your loyalty programme.

How is it different from existing loyalty programmes?

01

Most familiar loyalty programmes rely on points, tiered clubs, coupons, and upfront discounts. The customer must track a points balance, remember the conditions of club tiers, or hold onto codes and vouchers to receive the promised value.

02

This often creates a sense of complexity - the reward is not direct but "hidden" behind rules and exceptions, and some of the spending it encourages is impulsive and unsustainable.

03

The AmicaPay model works differently. Instead of points or coupons, the customer receives real money back into their account after a card payment at your locations. There is no need to track balances or activate additional codes - cashback is paid automatically through the banking and fintech channels they already use.

04

This makes customer communication extremely simple: "Shop with us and see money back on your card" - no extra steps, no apps, no loyalty cards.

As a merchant, the advantage is twofold:

Clear financial value

you build loyalty on a clear and visible financial benefit, not on abstract points;

Ready-made infrastructure

you use the existing infrastructure of banks and digital wallets, instead of building and maintaining your own complex loyalty programme.

Cashback through AmicaPay encourages repeat purchases and higher engagement, without forcing you to permanently reduce prices or manage cumbersome club schemes. You set the campaign parameters, and the platform ensures the reward reaches the customer through the most intuitive channel for them - the card or digital wallet they use every day.

Pay for real sales only

You're charged only when a verified purchase is confirmed. Zero waste on impressions, clicks, or loyalty points that never get redeemed.

Zero integration

No SDK. No API. No checkout plugin. AmicaPay works through your existing payment infrastructure. You change nothing.

Understand what drives loyalty

See who your customers are, how often they return, and what drives repeat purchases. Real transaction data, not guesses.

Acquire new customers

Reach cardholders in the AmicaPay network who have never shopped with you. Give them a reason to try. Convert them. Keep them.

Your marketing channel

Your brand, visible to 1M+ cardholders.

Joining AmicaPay isn't just about rewarding existing customers. AmicaPay actively communicates your cashback offer to the entire cardholder network - putting your brand in front of customers who've never set foot in your store.

Loyalty at brand level. Every purchase at any of your locations counts.

New customer acquisition

Reach potential new customers in the AmicaPay network who match your category but haven't chosen you yet. Give them a cashback reason to try.

Customer retention

Give every existing customer a recurring financial reason to keep coming back.

For brands

Ready to pay only for real sales?

Become a brand partner