Turn every purchaseinto a reason to return.
AmicaPay connects your brand to 1M+ cardholders - no app, no loyalty card, no setup cost. You only pay when customers actually come back.
Trusted by leading Bulgarian brands
(Why We Exist)
Performance loyalty. Zero risk.
Partner Brands
A growing network of Bulgaria's top retailers. New partners added every month.
Setup Cost
Zero upfront investment. No dev sprints. You join and we handle the rest.
Performance-Based
Pay only when a real, verified purchase is confirmed. Not a click. Not a view.
Time to Launch
From signed agreement to live cashback programme in weeks, not quarters.
Three steps. Zero friction.
No app to download. No loyalty card to carry. No registration required.
Shop with your card
Pay normally at any AmicaPay partner using your existing bank card. No special checkout. No voucher code. Just tap and go.
We detect the purchase
Your bank sends AmicaPay an anonymised transaction signal. No personal data. No account access. Just a confirmation that the purchase happened.
Cashback hits your account
Real money is credited to your bank account automatically, every month. No claiming. No expiry. No action required.
Shop with your card
Pay normally at any AmicaPay partner using your existing bank card. No special checkout. No voucher code. Just tap and go.
We detect the purchase
Your bank sends AmicaPay an anonymised transaction signal. No personal data. No account access. Just a confirmation that the purchase happened.
Cashback hits your account
Real money is credited to your bank account automatically, every month. No claiming. No expiry. No action required.
60+ years of combined experience.
AmicaPay was built by people who spent their careers inside the industry they're now transforming. They know how it works. They know what's broken.
Roberto Santorelli
Serial entrepreneur passionate about fintech innovation and consumer finance. Founder of AmicaPay, building the next generation of cashback: automatic, universal, and fair.
Bozhana Christova
20+ years in payments, process efficiency, project management, and customer experience.
Yulia Simonska-Misova
14+ years in sales and team management. Drives business partnership growth.
Atina Dimitrova-Yaneva
Marketing specialist focused on digital marketing, content, and brand development. At AmicaPay, she leads the company's social media communication and helps build a recognizable and consistent brand identity.
Common questions.
No. Cashback is earned automatically when you pay at any AmicaPay partner with your bank card. Nothing to install. Nothing to register for.
For banks
Want to explore the model in detail?
Get in touch to arrange a meeting where we'll walk you through the architecture of the Amica Processing Hub, the existing legal framework, and specific integration scenarios for your cards and digital channels.
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